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Halloween—Imagination Unleashed

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Halloween is a Big Deal in our household.  When we moved into our current neighborhood, the only decoration on the street was one lonely orange light bulb someone put in their lamp post at the end of their driveway.  We strung out some lights had some tombstones made of wallboard from an old construction project.  This was before the Spirit Shop offered all things Halloween.  Styrofoam tombstones weren’t a dime a dozen.  I spent many weeks in those early years making Halloween décor, because the shops were limited in those days to die-cut cardboard prints and blow molds (which I haven’t even seen in years!).  Department 56 hadn’t yet released its first haunted house and Great America hadn’t yet opened their first haunt.  Disney was still a year away from releasing Nightmare Before Christmas, so no special Halloween there.  But Knot’s Berry farm, a pioneer in the field and was running its 20th Knott’s Scary Farm haunt.

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Why is all of this important?  Because back when I started decking my walls with boughs of crawlies, I didn’t have a lot of spare change to spend and the stores didn’t have the decorations they have now.  I created scenes;  I set a tone.  Dark, spooky, with a touch of comic relief here and there.  No gore, no rotting flesh.  Halloween was all about imagination, orchestrating atmosphere and emotions, and bringing my ideas of the world out of my head and into this world for other people to enjoy.

Just like my writing.

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A very spooky Halloween to you all.

Farley File: J.L. Doty—Someone the Publishers Should Know.

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For those who’ve read the first of my Farley File diary entries, you know this is reserved for people of some note.  I’ve so far put in authors published by the “Big Six” publishing houses. But Jim Doty is someone we should all be taking note of, including the larger publishing companies, because he’s managed to do something some Big Six authors don’t: he’s sold 40,000 copies of his books—independently.

Not only is this no mean feat, it’s an extraordinary one. Ever since I heard him speak  up at Westercon 2013, I’ve wanted to meet and talk to him.  You see, he popped up in the audience of a how to market your indie books panel, but as near as I can tell, he had outsold all the indie guests on that panel…and he didn’t know how.    I invited him to dinner that night, but he had other plans.  Bummer.

So as I was flipping through the guest list at Con-Volution 2014, who should I see but J.L. Doty.  Having driven authors to book signings, I know that the signing table can be a lonely place, so I thought it might be a perfect time to trap him, er, I mean talk to him.

He was a changed man from a year ago when he was a bit gruff.  He was happy and chatty and willing to while away the hour with me there.  Several people came up and got his autograph, some for his horror line, some for his SF line, but the line that sells the best generally is his fantasy series, The Gods Within.

I asked him if he’d ever discovered how his books had gone viral.  He didn’t know, but he had an idea that although The Gods Within isn’t strictly YA, it had appealed to a YA crowd and likely had done well there.  He’d like to go the next step and publish The Gods Within with a big publisher, but of course they argue that he is already tapped out in sales.

I doubt that.  In fact someone connected with the big publishers did tell him that it’s not the same thing to sell an indie e-book as it is to sell a hard copy through traditional means. To which I say, “Exactly!”

One thing I learned from John Scalzi’s tweets is that Tor is trying to figure out how to stay relevant in the changing market place.  Scalzi has been working with Tor on alternative projects to see how nontraditional approaches might fare.  For example, Scalzi wrote a book that was released chapter by chapter to subscribers to see if readers would appreciate a serialized approach.  Turns out readers who tried it didn’t think it was as great as just waiting for the whole book to be available.  But I applaud Tor for stretching their thinking.

Evidently Tor is forward-thinking enough that they have an R&D budget, through which this experiment with Scalzi was funded.  Projects from R&D don’t have to make the same money as a book in the regular lineup.  That means that Tor can literally afford to take a few risks.

Given that, I’d like to suggest another experiment: Publish someone like J.L. Doty. Someone who has a significant indie track record. Publish the series that launched the indie author’s success, in this case, The Gods Within.  And instead of speculating that the sales are tapped out, prove it…because I’m thinking that what was told Jim Doty is true: indie e-sales aren’t the same as hardcopy traditional sales. This story has been vetted and proven by 40,000 readers and by its going viral.  Let’s find out if the Fifty Shades of Grey approach was a fluke or a model for the future. Why not  see if they can capture the momentum of indie publications and turn it into more sales for everyone all the way around.  The publisher would benefit; the authors would benefit; and the readers would have another great offering to read.

So Tor…you up for another experiment?

 

Farley File: John Scalzi, Part II

My maligned husband has registered his disapproval of my lack of engagement with Twitter.  I think I may have to give him “brownie” points on that front.  The fun with John Scalzi that evening at his book signing (see Part I) continued over the next day on, you guessed it, Twitter.  So here are the Tweets made concerning the killer chocolate chip/Oreo cookie, peanut butter cup, chocolate brownie death dessert that Hubby and I made for John Scalzi.  Don’t tell James, but I really got a kick out of following twitter that week!

This is the Tweet that started the whole thing:

The Scalzi Challenge:

And the Tweets that followed:

The guy next to James Tweeted this one…my right ear’s 15 minutes of fame.

Denise was there, too, Tweeting away. Does everyone Tweet but me?  I’m beginning to think so.

Farley File: John Scalzi, Part I

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Twitter—my husband spends much time on it.  Sometimes it irritates me, but every once in a while, it turns out awesome.  Last night was one of those moments.  John Scalzi was doing a read and book signing of his latest book, Lock In.  James is a big fan.  I like his work, too.  So as we are sitting in bed a few nights ago, James says to me, “We’re doing the Scalzi Challenge!”

“What?” I ask, annoyed that he was interrupting my reading of Mistborn.  He then proceeds to show me this obscene concoction.  It is an offering of sugar, fat, and chocolate worthy of sacrifice to the evil temptress Succra, chief goddess of my pantry.  You lay down a layer of chocolate chip cookie dough, then spread across it Oreos, but not just any oreo, but double-stuffed Oreos, because, well, the regular ones just don’t have enough sugar and fat.  Then you place a Reece’s Peanut Butter Cup on each Oreo.  Then you backfill around them with brownie dough. But wait, we’re not done yet. Get out your insulin, cause you top the whole thing off with an icing of caramel.

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James then explains to me that John Scalzi has issued the Scalzi Challenge, well indirectly.  More in a Henry II manner of “Who will rid me of this troublesome priest” kinda way.  He says something like, “I’m not saying anyone should make this for me…but…”

I go back to reading.

On the day that Scalzi will be reading, I had a lunch date.  I got home from that and all the fixings are there.  My kitchen is piled with brownie mixes and candy and cookies.  “What’s all this?” I ask.

“It’s the Scalzi Challenge,” my hubby replies.

“Oh, you were serious?”  

Evidently so.  We set out to make it.  That is a process worthy of a blog in and of itself, but these Farley Files are supposed to be short…and well, this one isn’t.  By the time we finish the brownie pan is brimming with dough and cookies and candy.  I look at it, and I look at the clock.  “This thing is going to take FOREVER to cook.”

“Oh no, the cookie dough just takes seven minutes and the brownies just take twenty.”

I look at it again.  Yeah. Right. Ain’t happening.

So the thing is in the oven for nearly an hour, and we pull it out and put it in the freezer to cool for ten minutes.  That got the outsides firmed up, but, the middle is still an uncooked molten mess.

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“Now what?” I ask.  Hubby starts fretting.  “Oh, just give me the knife.”  I cut out all the edges and arrange them in a square.  The brownies are so fat, I wind up with about an 8X8 looking square of brownies, and I can’t actually tell we just took the edges.

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So we away to the event.  We sit in the second row, and who should turn up but Denise! She took  some nice picts. Thanks, D.  Back to our plan, which was to stand in line for the signing afterwards and give the brownies to Scalzi.  As I’m happily blathering with other Scalzi fans, my hubby says, “the line is out the door; maybe you should just give it to him now.”

I look up and see three men talking by the podium before the thing starts.  I look at the line.  James’s new plan seems much more appealing.  I rush up to give them to him.  Now mind you, I read Scalzi’s books.  I hear many of his tweets (while I’m trying to read novels), so I realize as I get up there, I don’t actually know what he looks like.  So I go stand in between two of them and look at all three, then down at the box in my hand.  I’m hoping one will step up…sweating here!

One of them responds (phew!): “Are those what I think they are?”   I hand them over to Mr. Scalzi.  Mission accomplished.  He is gracious.  He talks to me for a minute, I can’t remember what ’cause, well, to be honest, I was just too twitterpated.  He said something about these will sustain him through his three-day tour in the Bay Area.  I make some comment about diabetic comas, then think, oh gawd, was that insensitive?  Oh, well.

In minutes, my husband is showing me two tweets.  One from Scalzi himself…yes, he tweeted a picture of the browies while he was standing there waiting to start.  Then James shows another one, and that one I’m in!  Woo hoo! I’ve been tweeted to Scalzi fans!  Okay, my brownies and my right ear were tweeted.  That’s how much of me showed.  But hey, my ear got it’s fifteen minutes of fame.

Let me tell you, for a non-Twitter person, that was weird.  I had kinda a 1984 feeling, only instead of Big Brother watching…it was everyone with a twitter account who could be watching.  Makes Big Brother seem tame.

When Scalzi started talking, he held up the brownies and told the audience about the brownie Challenge Tweet he’d made.  He joked about his powers to make things happen, saying something like I should have challenged for a Tesla!

A guy pops up out of the audience and hands Scalzi, I kid you not, a Tesla.

Okay it was a matchbox, but still, it was funny as Hell.  At that point Scalzi said that perhaps he should stow these powers before  they got out of hand.

He went on to read us an excerpt from the book he is currently working on which is not called The Beginning of Nothing (no really it’s not),  for he swore us to secrecy when he announce the title.  He also dusted off some humor pieces from the 90s when he worked as a humorist with AOL. Our evening ended with James getting his picture taken with Scalzi and a nice dinner out with Denise.

So today I made two connections with the writing world.  One with Beth, which will no doubt be rewarding since I get to read her manuscript as she works on it, a pastime I enjoy. And a passing one with John Scalzi, which I have no expectations will go anywhere, but provided me with a memorable evening for my Farley Files.

But the thing about connections is, you never know when they will reappear.  If my Schodinger’s manuscript makes it to publication, maybe I’ll one day sit on a panel with him at a con.  Hey, it ain’t just androids that dream!

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PART II: The resulting Tweets from John Scalzi. 

Farley File: Elizabeth Gilligan

Although I am putting off writing likely for the rest of the year (work—damn that four-letter word!), that doesn’t meant I stop working to become an author.  Connections, I’m told, are important, and of late, I’ve been “meeting” a lot authors, many of them favorites of mine. I think it’s way past time for me to start my own Farley File. Thanks Robert Heinlein for introducing me to the concept in one of my favorite books by him: Double Star.

I began the excitement with lunch with a DAW author.  You would think this was exciting for me because DAW is the publisher I most want to submit to. But more than that, this lunch was a chance to catch up.  Beth and I were both in the same writers group once upon a time.  I was very happy to hear that she is working on the third book of the Silken Magic trilogy she started back with that writers group.  Magic’s Silken Snare (or Vendetta in Silk as it was called then) was one of the first fiction books I worked on in a workshop that wound up getting published.  That was actually exciting for me!  And seeing her has reaped another reward; we decided to exchange manuscripts, which means, not only do I get another reader for In a Mortal Shadow, but I also get a sneak peak at the next Silken Magic book!

So Beth is the first entry in my Farley file.  Tomorrow, I’ll tell you who my second Farley File entry is.