A Well-Paved Road to an Indie Author’s Success: Part 1

By Ralph Kern

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One hung-over New Year’s Day 2013, I decided to knock something off the bucket list and started to write a novel. Seven or eight months later, I had a sparkly first draft. In my isolation from other writers, I thought it was the bees knees. I self-published it on Draft 2 Digital, which at that point put it out across all major e-book sellers. It did okay, but not brilliantly, and I got a fair few sales and a few reviews. All of them said pretty much “loved the story, but he soooooo needs an editor.”

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So I decided to pull it, and spent the best part of six months picking through it, again in isolation, although at that point, I think I had joined the SF/F Chronicles, an online science fiction and fantasy community, where I picked up some stuff that certainly helped. What I came out with at the end of that period was a draft someone would feel comfortable putting before a publisher. My decision not to seek a publisher was pure pragmatism, and one that proved correct financially. I then rereleased it.

This time, it didn’t just do okay, it rocketed, no pun intended considering the novel’s subject matter. At the height, I was hovering around eighteenth in SF on Amazon’s Top 100 List and that was in the company of traditional publishers, self-published authors, and everything between. I was full of beans. I was selling better than many of my heroes of literature. Sales were at over one hundred a day. For a while, I was earning far more than I was from my job. I paid off a car loan and had money to spare.

The reviews were pouring in at a rate of several a day. (I have only “come out” to a couple of people who know me in person as an author, so those reviews were genuine ones.) The general theme was still the same, people loved the story, they loved the subject matter but hated the editing. So after a few months, I thought, fine, I’ll use some of this cash and get an edit done.

I got it done, updated the file, and let it roll for a bit longer. I was still getting overwhelmingly positive reviews, yet still had comments of typos and grammar mistakes. This frustrated me. How could I still be getting these when I’d had it tidied up? Turned out, the majority of my readers are in the States. There are a surprising number of subtle differences between UK English and US, which is also the international standard.

My thought process at the time was screw em, I AM English, I’ve got it on my author page that I am, so they know it and should accept it. In other words, they can put up with it.

At around this time I got approached by two publishers, Tantor, who wanted to publish my book as an audio book, and Tickety Boo Press.

So I negotiated with Tantor and got a reasonable advance and royalty rate from them. I didn’t feel particularly disadvantaged by not having an agent to do it.

Then I responded to Tickety Boo Press. Two things about them perked my interest. One was that my edit would be done by Ian Sales, who would bring some SF pedigree to proceedings, then it would get Americanized with a US editor, all on Tickety Boo’s tick.

Fine, let’s do it.


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Endeavor, book one of the Sleeping Gods series, has been compared to A.C. Clarke’s Childhood’s End and has been on 7 Amazon Top 100 Lists.

Since we first looked at the stars, there has been a silence, no signs of alien life, no one who has tried to speak to us, a mystery that a long dead scientist called the Fermi Paradox.
“Where are they?”
In 2118, the first daring mission to another star, Tau Ceti, twelve light years away is launched. Tom Hites and Harry Cosgrove command the Starship Endeavour on an epic journey to solve the Fermi Paradox. From the first, nearly disastrous steps on a distant world, their quest takes them further than they ever imagined. Out amidst the mysterious long abandoned worlds and ancient relics they discover, some strange, some wonderful and some deadly, that question they seek to answer becomes:
“Where are they now?”

 

BEG 101: Blogging Etiquette

By Melissa Snark

I met Melissa indirectly via a con. Yep, the benefits of those just keep growing…but that’s another blog.  Since we met, Melissa has had the hard task of prying open my mind on the subject of self-publishing vs. traditional publishing.  I admit it, I was a TP snob.  But people like Melissa, Jim Doty, and Ralph Kern have shown me how hard work in the learning, doing, and marketing of writing can pay off.  She has been a mentor to more than just me in the bewildering world of the blogosphere, so I asked her to channel her inner Miss Manners and talk about blogging etiquette.

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Loki’s Wolves Series
Valkyrie’s Vengeance, Hunger Moon, and Battle Cry.
Try the first for free on Amazon now!

I’m unsure when I supposedly gained enough knowledge on the subject to advise others with any genuine authority; however, I’m flattered to be asked, so I’ll give it my best shot.

Allow me to begin by introducing myself. My name is Melissa Snark, and I’m a paranormal romance, urban fantasy, and SF author.  I founded The Snarkology on October 28, 2012, with my first post on The Male Sex-Mind. Since then I’ve blogged on humor, writing tips, and books.

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Self-serving plug here. Check out Elemental Storytelling coming in July 2015. Currently open for signups!

Other people are always more interesting than me, so I like having a lot of guests. (That way I can sandwich my posts between other folk’s and hope someone reads them.) I host themed events such as Paths to Publishing in January and The Write Pet in February. Over the last few years, I’ve had many fabulous visitors. And a few not so fabulous ones…

 

  1. Always, but always, be polite. If you’re a hostess, do whatever you can within your power to make your guests feel comfortable and welcome. Comment on their posts and thank them for visiting with you.  If you’re a guest on someone else’s blog, be sure to thank your hostess for her hospitality. To sum up: please and thank you. Just like your mother taught you.
  2. Show up and respond to comments. Treat a guest blog visit the same as you would an invitation to a party. Smile. Shake hands. And thank people for their time and input!
  3. Don’t make it all about self-promotion. Strive to make your article relevant by choosing an interesting or engaging topic readers will be excited to learn about. It’s okay to promote your book or Web site in a final blurb at the end of the post, but do so briefly and respectfully.
  4. Don’t dis your host. Cross-posting an article written expressly for a certain host on a competing forum is a pretty serious breach of etiquette. It’s perfectly understandable that when you put time and hard work into a post, you’d like to maximize utility. However, it’s totally uncool to run the same piece at the same time on a different blog.

So what is cool?

  • It’s cool to post an excerpt with a link through to the original article.
  • It’s cool to wait a month or two and then rerun the article elsewhere.
  • It’s cool to write a totally original post on the same topic so long as the words used are unique and the content meaningful.

Okay, that’s my two cents on BEG’ing. Hope this bit of advice helps! Just remember, guest blogging is a great way to help an author establish brand name recognition, build professional relationships, and most importantly, have FUN!


Screen shot 2015-06-05 at 11.27.27 AMAuthor Melissa Snark lives in the San Francisco bay area with her husband, three children, and a glaring of litigious felines. She reads and writes fantasy and romance, and is published with The Wild Rose Press & Nordic Lights Press. She is a coffeeoholic, chocoholic, and a serious geek girl. Her Loki’s Wolves series stems from her fascination with wolves and mythology.

Visit her Web site where she blogs about books and writing.  Follow her on Twitter, Amazon’s author page, or Goodreads; subscribe to her newsletter; or email her at melissasnark at gmail.com

Conning Your Way: How to Participate in Cons

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Sasquan (World Con) is coming up, and I’m so excited to be a panelist. I must get me my Sasquan uniform. Need this tee shirt!

It’s con season!  Every year I kick off my summer of cons with BayCon over Memorial Day weekend.  This year I’m a panelist on BayCon, ConVolution, and…WorldCon!  I’m very excited about that last.  But not everyone I know who I think should be invited to various cons, has been.  This started me thinking on why was I invited when other just-as-deserving people (oh heck, I’ll be honest, more deserving people) don’t.

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In 2013, a fellow writer’s group member dragged me to WesterCon in Sacramento. I’d been away from cons for ten years, but I knew I wanted a change at work.  I wanted to start doing SF/F editing and give up my day job editing business documents.  Sure, it paid in green, but left my soul very poor and hungry.  I had no idea how to do that, though. My contacts were all with business and publishers not dealing in fiction. Hence I said yes to WesterCon.

As I went through the weekend, I realized I wanted to be involved, not just attending. But how?  Who would want me on a panel?  What did I have to share after years doing pro journals, science docs, educational texts, and nonfic?  Sure I’d kept up by always being in genre writing groups, learning and mentoring, but that was just writer’s groups…right?

That was the little devil inside me, jabbing his pitchfork in my thoughts.  But the little angel was there, too.  “You know a lot about writing,” the angel said. “You know you do.”  The groups, the jobs, they were all about how to write to achieve goals in the best way possible.

So at one of the panels, I raised my hand and I asked, “How do I get on a panel.”

The answer was surprisingly simple—volunteer.

Wow. Mind-blowing.  You mean just contact a con and ask?  Yep.  Best advice I got at that con.  Take that first step in your journey of a thousand steps. It is the most important thing you can do.  Ask.  But I have a few more hints to help ensure the con chooses you over the next guy.

Find out which cons have writers workshops.  Email the event coordinator and ask if you can be on it.  Usually you have to have some publications to be one of the pros in the workshop, but a short story or two will qualify you in most cases.  If you don’t have that (and I don’t), volunteer to moderate.  That’s how I started in con writers’ workshops.  They needed a moderator, and the guy running it asked me to help him out (I was an editor on his magazine).

The second thing you can do to increase your chances is to suggest panel ideas and offer to moderate them.  Last year at one of the cons, I was on a villains panel, and very much looking forward to it.  I was bummed when it was canceled because the person who had suggested it and was to be moderator had dropped out.  I said, “I’ll moderate.”  But no, still no go.  She told me they like to have the person who suggested it, moderate it.  I don’t know if this is across the board, but I have moderated every panel I have suggested.

Both of these suggestions hinge on being a moderator.  That scares some people.  Good news is moderating isn’t necessarily hard.  Do a little research on the Web.  Pay attention at cons you go to and see who moderates well and how they do it. Some moderators only moderate, not participating in the discussion themselves.  This means you don’t have to be a subject matter expert, just interested, though I like to participate myself.  One of the reasons I’m doing this is to get myself out there.

To get ideas on what you can suggest, look at the catalogs and see what areas are covered this year so you can suggest some for next year.  Jot down things that interest you. If they interest you, they likely will interest someone else.  Look around the internet.  What are the controversies?  What attracts your attention and interest?  Cons cover a very wide range of topics.  I’m interested in the writing and publishing, but you can find panels on costuming, music, television shows, anima, comics, and fandom covering science fiction, fantasy, and horror, either together or individually.  The con has something for you…that is why you are there in the first place, right?

Remember also, the community has more than one con.  Just because this con doesn’t pick you doesn’t mean the next one won’t.  Do a little research and find more than one con to try.

Follow up.  If you don’t hear, email and ask.  Don’t pester, but sometimes this will put you in the right place at the right time.  Also, if your first submission went astray, this will be a second chance for it to get through.

Don’t be a diva.  These operations are run by volunteers who have day jobs and lives.  If they don’t choose you or don’t get back to you this year, don’t take it personally.  You don’t know why they didn’t.  Could be your ideas didn’t fit with the theme. Could be your emails or application got lost in the shuffle (I’m pretty sure this happens a lot).  Could be they had limits on quotas. Just take it in stride and try again next year.

Finally, be nice to the events’ coordinator when they do accept you into the program.  I had a snafu one year that a very nice events’ coordinator bent over backward to help me fix.  She didn’t have to.  So I took her out for a drink when I got to the con.  Not only did I have a lovely time getting to know her better, but I got invited back the next year without contacting the con first.  Moral of the story? Some drinks or candy or chocolate chip cookies can go a long way.

Nine Steps to Participate in a Con

  1. Research and pick several cons to try
  2. Keep a log of ideas throughout the year.
  3. Join the writers’ workshop
  4. Contact the con and volunteer
  5. Submit panel ideas
  6. Follow up at a reasonable time
  7. Be nice to the events’ coordinator
  8. Be professional and polite where you don’t get the invitation you wanted.
  9. Rinse and repeat: try again next year.

Ralph Kern’s SF Book Endeavour Relaunches into Cyberspace

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On 7 Amazon Top 100 lists right now! Colonization, Exploration, First Contact, Hard SF, Space Exploration, Space Opera, and Time Travel.
ON SALE TODAY: 99ȼ

I don’t review books; I edit them. As an editor, my job is to critique for a living, so I find all manner of nits I can pick at.  So critiquing clients’ projects…just not a good idea.  But today, I’m breaking that rule.  Today is relaunch day for Ralph Kern’s book, Endeavour.  I did the final copyedit and “Americanized” the book (a little harder than just running spell checker, it turned out, but I digress).

In my thirty years of editing, this book was my favorite project. I found it to be a page turner.  Even when I came to the end of my editing day and had to stop working, I would read just a few more pages ahead as a sneak peek for the next day’s work.  As it did for other reviewers  (on Amazon), Endeavour reminded me of Arthur C. Clarke’s Childhood’s End, one of my favorite SF books ever.

The Premise.  The book starts with mankind about to take first steps into the stars. They are looking to answer the Fermi paradox: Where is everybody?  Through the book, we follow the team as they get closer and closer to answering the question. We also watch as the people of earth leap into the future and pass by our team who, as a byproduct of relativistic time issues, become one-way time travelers. Continue reading »

The Strengths. As many have noted, Ralph Kern has paid attention to the science in his science fiction. The science he portrays, as he explains in the afterword, is a projection of the science being posited today. This imparts a very real and solid feel to the story. His writing style is clean and crisp—very easy to read.  Finally the story that ultimately unfolds is interesting and compelling. I was sorry to reach the end.

The Weaknesses.  Three weaknesses have been brought up more than once in the reviews.  First, the characterization had been criticized.  I will grant that the characterization is a lighter element, but not a weakness.  The characters convey the story well, and I grew to care about them.  I did ask Ralph to insert a few lines here and there to aid with this issue, but overall, the novel is story-driven, not character-driven, and it worked well.  I say this as a person who usually prefers character-driven recreational reading.  Second, Ralph’s regional habits of grammar and word use (and we all have those) have been dinged as intrusive.  Ralph worked hard with me on smoothing these over.  I don’t expect this is a problem anymore.  Third and finally, the editing has been a touchstone of complaint.  Two editors have now reviewed it, so I expect the editing will no longer interfere with the read.

All in all, I really feel that Ralph has captured some of the flavor of the heyday of SF and the midcentury greats, then modernized it for today’s audiences.  This is true hard science fiction, driven by story and science, and one very enjoyable read.


Ralph Kern’s ebook may be ordered at Amazon.

That’s What Editors Are For

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Graphic: creators.com retrieved from Laugh Tracks at GoComics.

I put together a bike for my brother’s kid this Christmas.  Turns out, I’m pretty handy with a wrench.  Thought I might try building a car next.  What do you think? Should I go for it?

What you are thinking right now is a little glimpse into my head when I tell people I’m an editor and writer, and they say to me, “Oh, yeah, I’ve been thinking about writing a book.  It’s about XXX. What do you think? Should I go for it?”  I’m torn between trying not to smile too hard or being a little insulted.  I usually land on amused.

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Someone once asked me how I do what I do after I helped that person fix a pretty big hole in their novel.  I laughed and said, “Shell out thirty grand for a degree in creative writing, then pony up more for a certification program in editing, attend a dozen cons, moderate half a dozen writer workshops, participate in five writers’ groups, read an uncounted number of how-to books and unpublished manuscripts, and oh yeah, work for thirty years as an editor/writer.” What I’m trying to say, if you haven’t had your coffee yet, is that although all the people I’m talking to speak English, speaking it and writing it are two different skills.  That’s the first thing that person asking me about writing a book will need to learn because it will free them to pursue the myriad avenues that help people learn to write.  If I try to point this out gently, I have often heard the response, “Well, that’s what editors are for.”

No.  No, we’re not.  The tasks of editors are varied, but fixing your fiction manuscript for you isn’t one of them. I will help you, I will work with you, but I won’t do it for you. I find that people often don’t understand the role of an editor, and that has been a problem sometimes in my career.  I have worked as a developmental editor (a favorite), substantive editor, technical editor, copyeditor, production editor (another favorite), proofreader, and editorial proofreader (my least favorites)—and that’s not all the kinds of editors.  If you don’t know what all of these mean, you are not alone.   The lines between the editing roles blur and overlap, so if I have a little trouble at where one starts and another ends…well, I thought it might be time to try to help authors out.

The Developmental Editor. DEs work with authors through the phases of writing and revision to ensure that manuscripts reach their potential and communicate clearly to readers. In my role as DE, I’ve aided in knitting parallel storylines together that should have but never met.  I’ve extracted the “real” story from scattered plotting.  I’ve even given one character a sex change.

When do I need one?

If you are early in your career and have a manuscript worth rescuing (meaning that it’s not headed for the bottom of a trunk if and when you realize just how much you really don’t ever want anyone to see it), you might find hiring a DE useful.  Or if you are an experienced author who is under time pressure or needs help with focus in your writing efforts or storyline, a DE might help.  A DE gives the author a person to bounce ideas off of, and to get creative juices flowing again. A fresh perspective can lead down very interesting paths. Teresa Edgerton helped me out with my novel in just such a fashion.  I had a race of functionally immortal people (they lived so long the locals thought they were immortal) that could no longer bear immortal children.  This meant their race was dying, albeit extremely slowly, and that parents would watch their now mortal children live a comparatively brief life and die.  Teresa pointed out the terrible affect this would have on the society, families, and individuals.  It affected the development of my story right down to the architecture. It grew into the core problem between the antagonist and his father, enriching the story immeasurably. A DE might be a means of helping lift that heavy stone, writer’s block, helping you to see work that is stale in your eyes in a new way.  I once helped a person who could not get past a particular chapter.  I suggested they change the point of view to another character in the scene.  The author told me they’d stayed up through the night and finished the chapter.

The Substantive Editor. They perform all copyediting tasks and work heavily with sentence structure and wording to improve the flow of text and smooth transitions.  They can offer rewrites for consistency, logic flow, tone, or better focus.

When do I need one?

I use my substantive editing skills when I do developmental editing, but rarely am hired to perform this function alone for fiction.  But I do see a use for it because I use it in my writers’ groups and workshops all the time.  A substantive edit is a good teaching tool.  If you really want hands-on guidance, you might choose to work with a substantive editor.  I wouldn’t make this your first lesson in writing.  I suggest doing it after you have participated in workshops and writers’ groups, studied up on styles of authors you like, or read the how-to books. Once you’ve done those things, if you still feel a lack, you might want a teaching tool tailored specifically to your writing to discover your individual weaknesses and strengths.

Copyeditor.  How to prepare a manuscript for publication is covered in books called style guides.  Each one follows different rules for different circumstances. For instance, the big US publishers tend to use the Chicago Manual of Style (CMS) while journals often use the Publication Manual of the American Psychological Association (APA).  This will dictate things such as do you represent this number as 11 or eleven?  APA dictates 11, whereas CMS, eleven.  A copyeditor knows the style guides and house styles and applies them and other resources to make consistent corrections to punctuation, spelling, grammar, and capitalization. They will flag inappropriate language or inconsistent tone.  They may do a little research for you to check your facts. I edited a story once where a man walked into a neighborhood bar in 1923—the middle of prohibition—and I didn’t catch it.  While that is not strictly the purview of a copyeditor, I still was a little embarrassed!

When do I need one?

This one’s easy: on your way to publication.  Ideally you want a copyeditor and a proofreader. Please, oh please, do not send your work to press and public without a professional copyedit and proofread (or combination thereof).

Proofreader. The proofer is the last person to touch the manuscript before publication.  Ideally the proofer sees the final copy that you are ready to send to the typesetter or your publishing service.  The proofer generally only corrects hardcore errors. This harkens back to the use of galleys in precomputer-typesetting days. Publishers used to get a typeset manuscript on a roll. Every change cost money to retypeset, so the proofer would only correct the text if it was a real problem.  Today, proofers can be a little less restricted and offer a little more intensity, but in essence, they are still correcting only errors that the author and other editors may have missed.

When do I need one?

Right before you go to press. I’ve been working on my manuscript forever. The first chapter has been edited, proofed, and massaged ad nauseum over the course of years. Last month I still found a dropped word. Try not to touch your text after the proofer is done.  That just introduces opportunity for error.  Trust me—I can’t tell you the number of times a last minute change has introduced error.

Often times some of these roles double up.  For instance, owing to time or money constraints, you might combine the role of copyeditor and proofer (which is what an editorial proofreader is). Though in an ideal world, your copyeditor and proofer are different people, most copyeditors will do this.   I often double up the role of developmental editor with substantive editor to offer a little story-level help and a little writing improvement.  Don’t hire someone to do all the roles.  The most I’m comfortable with when I’m combining roles is two. After that, I get too involved in the text to see it clearly in much the same way as the author does.  If I’ve done developmental and substantive editing, I really don’t want to be responsible for the proofreading.

Editing is expensive, and many new authors don’t have the luxury of hiring an editor right away.   Don’t despair.  You can get some of these benefits from a writers’ group or workshop in the early stages of you work. I know that participating in a writer’s workshop has drawbacks. For example, controlling your time frame is harder.  You have to determine the quality and applicability of the feedback.  The other participants may know something is not right, but not know how to articulate it. You also have to devote a lot of your time to other people’s manuscript problems.  However some of these drawback turn into boons.  You get better at your own writing when you critique others, and you discover the wonderful sense of community that is out there for writers. You also will have a head start on working with your editor once you’ve undergone the critique process.

So there is your primer on editing.  Now go ahead.  Ask me again.  So what do I think?  Should you go for it?  Should you write that book?

Absolutely.  The only way that first story in you becomes a novel is if you write.  But remember, that is the first step in a long flight of stairs.  If you need help, we editors will be here.